The Epilepsy Foundation of Western/ Central Pennsylvania asked the agency to help increase awareness about epileptic seizures and get people to loosen their purse strings.

 

I 'interrupted' messages in various media to mimic the disruptive effect of a seizure. The slogan 'seize back' became a rallying cry urging people to help epilepsy patients take charge.

The campaign put epilepsy back on people's minds and helped increase participation in the Foundation's 22nd 'family run' fundraiser.