360 integrated creative director and copywriter
A premium bourbon that's aspirational without being pretentious, Maker's Mark reflects the attitude of its fans. These guys are grounded, genuine and passionate about their lives.
Helped lead and evolve the quirky advertising; robust loyalty program; key web initiatives and pointed direct mail campaigns that have shaped Maker's Mark into a social pop icon.
The campaign catapulted Maker's into one of the world's top-selling bourbons and inspired over a million fans to sign up as Maker's Ambassadors.