360 integrated creative director and copywriter

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A premium bourbon that's aspirational without being pretentious, Maker's Mark reflects the attitude of its fans. These guys are grounded, genuine and passionate about their lives.

I was thrilled to help evolve the quirky advertising; robust loyalty program; engaging web initiatives and pointed direct mail that have helped Maker's Mark become a pop icon.

The campaign catapulted Maker's into one of the world's top-selling bourbons and inspired 150,000 fans to sign up as Maker's Ambassadors.