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At a time when every company was jumping onto the 'green' bandwagon, Moen had been in the drivers seat for 28 years.
For the first time, the client decided to talk about it.I came up with 'yin yan'. Two-sided print ads that strike a balance between the amazing style and aesthetics of Moen's products and their green and eco-friendly features.
The print ads reinforced Moen's green prowess and generated hundreds of enquiries from new LEED-certified commercial developments.
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