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Developed the launch campaign for Moen's revolutionary new 'green' faucet. The reversible 'yin-yan' print ads visually balanced its amazing aesthetics with its eco-friendly advantages.

 

The ads increased awareness for the faucets among architects and builders by 46% in the top 15 metro areas, and generated hundreds of enquiries from LEED-certified commercial developments.

Moen faucets

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