360 integrated creative director and copywriter
Question is, how do you evolve a well known carpet manufacturer into a household problem solver in the minds of women? Well, I turned to Erno Rubik for inspiration.
Rubik's cube became the Mohawk brand icon for the online tools that help women solve their home-décor puzzles. And the sides of the cube showcased the different flooring types.
The campaign positioned Mohawk as a complete flooring resource and established the brand's leadership in the flooring category.