360 integrated creative director and copywriter
Question is, how do you evolve a well known flooring manufacturer into a home décor problem solver in the minds of our target - women? Well, we turned to Erno Rubik for inspiration.
Rubik's cube became the Mohawk brand icon for the online tools that help women solve their home-décor puzzles. And the sides of the cube was great way to showcase all the flooring types.
The campaign positioned Mohawk as a trusted and one-stop flooring partner and helped the brand become a leader in the category.