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360 integrated creative director and copywriter

rubik cube.gif

Leveraged Erno Rubik's iconic cube into a home décor problem solver in the minds of women. While the sides of the cube showcased all the flooring options from the Mohawk brand.

The campaign reinforced Mohawk's role as a friend who helps solve home-décor puzzles and helped the brand become a category leader with a 18% increase in market share.

Mohawk Flooring

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