A global generic and specialty pharmaceuticals company, Mylan develops and produces medicines for a wide range of medical disciplines, including oncology, cardiovascular, respiratory, dermatology, immunology, gastroenterology, endocrinology and women's health.

 

I was tasked with leading creative initiatives to increase awareness and build equity for the Mylan corporate brand, and some of its generic, specialty and OTC brands. All, across every touchpoint with  consumers, healthcare professionals, government  officials and employees in over 165 countries.

360 integrated creative director and copywriter