The Pennsylvania Lottery wanted to launch a new game called Quinto to add to its lineup of daily drawings. Players could win cash prizes upto $50,000 with a five-digit number.

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We decided to urge people to pick their 'team' of five numbers to play Quinto. The idea came to life with quirky teams of animated fingers and the tagline 'Fifty grand in your hand.'

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Quinto was the PA Lottery's best game launch of the year, and player numbers exceeded the client's projections and expectations.