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360 integrated creative director and copywriter

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Spearheaded the launch of a new game Quinto where players could win $50,000 with a 5-digit number. The campaign came to life with a winning team of animated fingers and the tagline 'Fifty grand in your hand.'

Quinto became the Pennsylvania Lottery's most successful new game launch, and player numbers exceeded both the client's projections and expectations.

Pennsylvania Lottery

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